Privacy Policy - How to design systems?

Hello!

If you’ve come here, it’s a sure sign that you value your privacy. We understand this perfectly, that’s why we give you a document in which you can find the rules for processing personal data and the use of cookies and other tracking technologies in one place in connection with the functioning of the store https://howtodesignsystems.it.

Formal information to start with – the store administrator is Damian Kolasa, conducting business activity under: ANGEMI Damian Kolasa, ul. Szczygla 7/29, 25-660 Kielce, VAT ID: PL9591815542.

This privacy policy has been structured in the form of questions and answers. The choice of this form was dictated by the care for transparency and readability of the information presented to you. Below you will find the table of contents of this policy corresponding to the questions we answer in turn.

1: Who is the administrator of your personal data?

2: Who can you contact regarding the processing of your personal data?

3: What information do we have about you?

4: Where do we get your personal data from?

5: Is your data secure?

6: For what purposes do we process your personal data?

Orders – details

Complaints and withdrawals – details

Newsletter – details

Comments and opinions about products – details

Correspondence service – details

Tax and accounting obligations – details

Archive – details

Own marketing – details

Analysis, statistics, optimization – details

7: How long will we keep Your personal details?

8: Who are the recipients of your personal data?

9: Do we transfer your data to third countries or international organizations?

10: Do we use profiling? Do we make automated decisions based on your personal data?

11: What rights do you have regarding the processing of your personal data?

12: Do we use cookies and what are they actually?

13: On what basis do we use cookies?

14: Can you disable cookies?

15: For what purposes do we use our own cookies?

16: What third-party cookies are used?

Google Analytics – details

Google Tag Manager – details

Google AdWords – details

Google AdSense – details

Facebook Custom Audiences – details

Social Tools – details

Disqus – details

SoundCloud – details

YouTube – details

17: Do we track your behavior in our store?

18: Do we target you with targeted ads?

19: How can you manage your privacy?

20: What are server logs?

21: Is there anything else you should know about?

If you have any doubts related to the privacy policy, you can contact us at any time by sending a message to odo@howtodesignsystems.it.

1: Who is the administrator of your personal data?

The administrator of your personal data is Damian Kolasa, conducting business activity under: ANGEMI Damian Kolasa, ul. Szczygla 7/29, 25-660 Kielce, NIP: PL9591815542

2: Who can you contact regarding the processing of your personal data?

As part of the implementation of personal data protection in our organization, we have decided not to appoint a personal data protection officer due to the fact that in our situation it is not mandatory. In matters related to the protection of personal data and broadly understood privacy, you can contact us by email odo@howtodesignsystems.it.

3: What information do we have about you?

Depending on the purpose, we may process the following information about you:

name,
address, business
address,
tax identification number,
e-mail address,
telephone number,
data contained in correspondence addressed to us,
bank account number,
IP address,
products you viewed in the store,
details of orders placed,
details of abandoned carts,
activity in relation to messages sent as part of the newsletter,
information about the operating system and web browser you use,
viewed sub pages,
time spent on the site,
transitions between individual sub pages,
clicks on individual links, the
source from which you go to our site,
the age range you are in,
your gender,
your approximate location limited to the city,
your interests determined on the basis of online activity.

The scope of processed data has been precisely described in relation to each processing purpose. Information in this regard is provided later in this policy.

4: Where do we get your personal data from?

In most cases you hand them over to us. This happens when:

you register a user account,
place an order in the store,
send complaints or withdraw from the contract,
subscribe to the newsletter,
add a comment or product opinion,
contact us.

In addition, part of the information about you can be automatically collected by the tools we use:

the store mechanism and the newsletter system collect your IP address,
the store mechanism collects information about the products you have viewed, the details of orders placed, including those unfinished, the
mechanism of the newsletter system collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking links, etc.,

Google Analytics collects a number of information about how you use our store.

5: Is your data secure?

We care about the security of your personal data. We analyzed the risks associated with the various processes of processing your data, and then implemented appropriate security measures and protection of personal data. We monitor the state of our technical infrastructure on an ongoing basis, train our staff, look at the procedures used, and introduce necessary improvements. If you have any questions about your personal data, we are at your disposal at odo@howtodesignsystems.it.

6: For what purposes do we process your personal data?

There are more than one of these purposes. Below is a list of them followed by a more detailed discussion. We have also assigned specific legal grounds for processing to individual purposes.

order processing – art. 6 clause 1 point b GDPR,
handling complaints or withdrawing from the contract – art. 6 clause 1 point f GDPR,
sending the newsletter – art. 6 clause 1 point a GDPR,
handling comments or product reviews – art. 6 clause 1 point a GDPR,
correspondence handling – art. 6 clause 1 point f GDPR,
compliance with tax and accounting obligations – art. 6 clause 1 point c GDPR,
creating an archive for the eventual need to defend, determine or pursue claims, as well as to identify a returning customer – art. 6 clause 1 point f GDPR,
own marketing – art. 6 clause 1 point f GDPR,
analysis, statistics and optimization – Art. 6 clause 1 point f GDPR.

Orders – details

When placing an order in a store, you must provide the data necessary to complete the order. Depending on the order details, the data catalog may be different. For example, if you order physical products, we must know the address where they will deliver the order to you. If you are asking for a VAT invoice for a company, we must know the tax identification number and business address. Providing data is voluntary, but necessary to place an order.

In addition, our system used to process the order, saves your IP address that you used when placing the order.

Each order is saved in our database, which means that your personal data assigned to the order is also accompanied by information about the order, such as ordered products, chosen method of payment, chosen method of delivery, date of payment.

The data collected in connection with the order is processed in order to perform the contract concluded by submitting the order (Article 6 (1) (b) of the GDPR), issuing an invoice (Article 6 (1) (c) of the GDPR in relation to provisions regulating issues issuing invoices), including an invoice in the accounting documentation and other tax and accounting obligations (Article 6 (1) (c) of the GDPR in connection with the provisions regulating issues of tax and accounting obligations) and for archival purposes for the purposes of possible defense, establishing or pursuing claims, as well as identifying the returning customer, which is our legitimate interest (Article 6 (1) (f) of the GDPR).

Data on orders will be processed for the time necessary to complete the order, and then until the expiry of the limitation period for claims under the contract. In addition, after the expiry of this period, the data may still be processed by us for archival purposes for the eventual need to defend, establish or assert claims, as well as identify the returning customer. Also remember that we have an obligation to keep accounting records, which may contain your personal data, for the period required by law.

Complaints and withdrawal from the contract – details

If you file a complaint or withdraw from the contract, you provide personal data contained in the content of the complaint or statement of withdrawal from the contract, which includes your name, address, telephone number, e-mail address, bank account number . Providing data is voluntary, but necessary to make a complaint or withdraw from the contract.

The data provided to us in connection with the submission of a complaint or withdrawal from the contract is used to carry out the complaint procedure or the procedure for withdrawing from the contract, and then for archival purposes, which is our legitimate interest (Article 6 paragraph 1 point f of the GDPR).

The data will be processed for the time necessary to complete the complaint or withdrawal procedure. Complaint documents will be kept until the expiry of the warranty period. Statements of withdrawal from the contract will be kept together with the accounting documentation for the period required by law.

Newsletter – details

By subscribing to the newsletter, you provide us with your name and email address. Providing data is voluntary, but necessary to subscribe to the newsletter.

In addition, our system used to support the newsletter, stores your IP address that you used when subscribing to the newsletter, specifies your approximate location, the e-mail client you use to handle e-mail, information about which site the subscription was from and tracks your actions in relation to messages sent to you. We also collect information about what orders you have placed so as not to send you unnecessary advertising messages. Therefore, we also have information which messages you opened, in which messages you clicked on links, etc.

The data you provided to us in connection with your subscription to the newsletter are used to send you the newsletter, and the legal basis for their processing is your consent (art.6 par.1 point a RODO) expressed when subscribing to the newsletter. As for the processing of information that does not come from you, but was collected automatically by our mailing system, we rely in this regard on our legitimate interest (art.6 par.1 pointf RODO) consisting in analyzing the behavior of newsletter subscribers to optimize mailing activities.

You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or simply by contacting us. Despite unsubscribing to the newsletter, your data will still be stored in our database in order to identify the returning subscriber and possibly defend the claims related to sending you the newsletter, in particular for the purpose of demonstrating the fact that you consented to receiving the newsletter and the moment of its withdrawal, which is our legal legitimate interest referred to in art. 6 clause 1 point f GDPR.

You can modify your data provided for the purpose of receiving the newsletter at any time by clicking the appropriate link visible in every message sent as part of the newsletter or simply by contacting us.

Comments and product reviews – details

When adding a comment or product review, you must provide at least the username that will be assigned to the comment or review (the name may contain personal data, such as name), and email address. Providing this data is voluntary, but necessary to add a comment or opinion. You can also add your avatar (it may contain your image, e.g. a photo) and provide the address of your website, but it is not mandatory.

The data provided in connection with the addition of a comment or opinion will be processed in order to publish a comment or opinion on the website. The basis for processing is your consent (Article 6 (1) (a) resulting from sending a form to publish a comment or opinion. You can withdraw your consent at any time by requesting removal of the comment or opinion.

Your comment or opinion will be publicly available on the site as long as it is available on the Internet, unless you request removal of the comment or opinion first.

Handling correspondence – details

By contacting us, you naturally provide us with your personal data contained in the content of the correspondence, in particular the email address and name. Providing data is voluntary, but necessary to make contact.

In this case, your data is processed in order to contact you, and the basis for processing is art. 6 clause 1 point f GDPR, i.e. our legitimate interest. The legal basis for processing after the contact is also our justified purpose in the form of archiving correspondence for the purposes of ensuring the possibility of demonstrating certain facts in the future (Article 6 paragraph 1 letter f of the GDPR).

The content of correspondence may be archived and we are not able to clearly determine when it will be deleted. You have the right to request the history of correspondence with you (if it has been archived), as well as to request its deletion, unless its archiving is justified due to our overriding interests, e.g. defense against potential claims on your part.

Tax and accounting obligations – details

If we issue an invoice for you, it is included in the accounting records that will be kept for the period of time required by law. In this situation, your personal data is processed in order to fulfill our tax and accounting obligations (Article 6 (1) (c) of the GDPR in connection with the provisions regulating issues of tax and accounting obligations).

Archive – details

As part of the description of the individual purposes for the processing of personal data above, we have indicated the dates of storage of personal data. These terms are often associated with the archiving of certain data by us for the purposes of ensuring the possibility of demonstrating specific facts in the future, reproducing the course of cooperation with the client, exchanging correspondence, defending, establishing or pursuing claims. In this respect, we rely on our legitimate interest referred to in art. 6 clause 1 point f GDPR.

Own marketing – details

As part of our store, we use the mechanism to recover abandoned carts. In a situation where you start the ordering process, but you do not complete it, our system will record this fact in order to take actions to encourage you to finalize the order. These activities may include, in particular, sending you an e-mail with an incentive to complete the order or displaying a targeted advertisement while browsing the Internet.

Our store can also collect information about your activity and on this basis display you targeted advertising while browsing the Internet. However, if you are not a registered user, the information used for this purpose is not personal data. Only when they are combined with your personal data collected in the user’s account do they become personal data.

We implement the activities described above based on our legitimate interest referred to in art. 6 clause 1 point f GDPR based on the marketing of own products.

Analysis, statistics, optimization – details

We collect statistical information on user behavior when browsing our websites, such as clicking on links, transition between sub pages, time spent on individual pages, etc. We analyze this information to optimize our pages in terms of user experience , performance and conversion. In most cases, the information processed in this way is not personal. The exception is when you are a registered user. Then we can compare this information with your other data collected in the user’s account.

We implement the activities described above based on our legitimate interest referred to in art. 6 clause 1 point f GDPR based on the optimization of our websites.

7: How long will we keep your personal data?

Data storage periods have been indicated separately for each processing purpose. You will find this information as part of the details dedicated to each separate processing purpose.

8: Who are the recipients of your personal data?

We will risk the statement that modern business cannot do without services provided by third parties. We also use such services. Some of these services involve the processing of your personal data. External service providers who take part in the processing of your personal data are:

the hosting provider that stores data on the server,
the provider of cloud computing services in which backup copies that may contain your personal data are stored,
and the supplier of the mailing system in which your data is stored, if you are a subscriber to a newsletter,
a CRM system supplier in which we store your data in order to improve the customer service process and for archival purposes,
an invoicing system provider in which your data is stored for the purpose of issuing an invoice,
an accounting office that processes your data visible on invoices,
courier companies that process your data to the extent necessary to provide you with the order,
a law office that obtains access to data, if it is necessary to provide legal assistance to us,
an entity providing technical services that obtains access to data, if the technical work carried out concerns areas where personal data is located,
other subcontractors who gain access to data if the scope of their activities requires such access.

Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, accounting and accounting obligations. In particular, all declarations, reports, reports and other accounting documents in which your personal data is contained.

In addition, if necessary, your personal data may be disclosed to entities, bodies or institutions authorized to gain access to data on the basis of legal provisions, such as police, security services, courts, prosecutors.

What’s more, we use tools that collect about you a number of information related to the use of our store. It is, in particular, the following information:

information about the operating system and web browser you use,
viewed sub pages,
time spent on the site,
transitions between individual sub pages,
clicks on individual links,
source from which you go to our site,
age range you are in,
your gender,
your approximate location limited to the city,
your interests, determined on the basis of online activity.

In our opinion, this information is not personal in nature. Because this information is collected by external tools that we use, this information is also processed by tool providers on the principles arising from their regulations and privacy policies. Basically, this information is used to provide and improve services, manage them, develop new services, measure the effectiveness of ads, protect against fraud and abuse, as well as to personalize the content and ads displayed on individual services, sites and applications. We have tried to describe the details in this section of this policy as part of the explanations on individual tools.

9: Do we transfer your data to third countries or international organizations?

Yes, part of the processing of your personal data may involve their transfer to third countries.

We transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The suppliers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for by the GDPR, in particular by joining the Privacy Shield program or using standard contractual clauses.

Personal data is stored on servers located in third countries as part of the following tools:

ConvertKit LLC mailing system (California, United States of America) – regarding your name, email address, IP address and statistical information related to your responses sent by us news,

Google services as part of the G-Suite package, whose provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland – for all data that is processed as part of Google services, including those data that are contained in files synchronized with Google Drive.

All of these entities ensure an adequate level of protection of personal data through the use of compliance mechanisms provided by the GDPR, in particular by joining the Privacy Shield program. Below are links to confirmations of participation in the Privacy Shield program, where you can read information about the processing of personal data by these entities.

Google: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI,

ConvertKit: https://www.privacyshield.gov/participant?id=a2zt00000008RtoAAE&status=Active.

We also remind you here that we use external tools that may collect anonymous information about you. We have already mentioned this several times as part of this policy, including in the answer to the previous question. Suppliers of these tools often use servers located throughout the world to store information, in particular in the United States of America (USA).

10: Do we use profiling? Do we make automated decisions based on your personal data?

We do not make decisions based on automated processing, including profiling, that would have legal effects on you or similarly significantly affect you.

Yes, we use tools that can take specific actions depending on the information collected as part of the tracking mechanisms, but we believe that these actions do not have a significant impact on you, because they do not differentiate your situation as a customer, they do not affect the terms of the contract that you can conclude with us, etc.

Using certain tools, we can, for example, direct to you personalized ads based on previous actions taken by you as part of our website or suggest products that may interest you. We are talking here about behavioral advertising. We encourage you to deepen your knowledge of behavioral advertising, in particular regarding privacy issues. Detailed information, together with the ability to manage settings for behavioral advertising, can be found here: http://www.youronlinechoices.com.

We emphasize that as part of the tools we use, we do not have access to information that would allow your identification. The information we are talking about here is, in particular:

information about the operating system and web browser you use,
viewed sub pages,
time spent on the site,
transitions between individual sub pages,
source from which you go to our site,
age range you are in,
your gender,
your approximate location limited to the city,
your interests, determined on the basis of online activity.

We do not combine the information indicated above with your personal data, which are in our databases. This information is anonymous and does not allow us to identify you. This information is stored on the servers of the suppliers of individual tools, and these servers can most often be located all over the world.

11: What rights do you have regarding the processing of your personal data?

The GDPR grants you the following potential rights related to the processing of your personal data:

The right to access your data and receive a copy thereof,
The right to rectify (correct) your data,
The right to delete data (if you think there are no grounds for us to process your data, you can request that we delete them),
The right to limit data processing (you can request that we limit the processing of data only to their storage or performing activities agreed with you, if in your opinion we have incorrect data or we process it unreasonably),
The right to object to the processing data (you have the right to object to data processing on the basis of a legitimate interest; you should indicate the specific situation that you think justifies our cessation of the objection processing; we will stop processing your data for these purposes, unless we show that the grounds of data processing by us takes precedence over your rights or that your data is necessary for us to determine, assert or defend claims),
The right to transfer data (you have the right to receive from us in a structured, commonly used machine-readable data format personal data that you provided to us under the contract or your consent; you can order us to send this data directly to another entity),
The right to withdraw consent to the processing of personal data, if you have previously given such consent,
The right to lodge a complaint to the supervisory body (if you find that we are processing the data unlawfully, you can file a complaint regarding this The President of the Office for Personal Data Protection or other competent supervisory authority).

The rules related to the implementation of the above mentioned rights are described in detail in art. 16 – 21 GDPR. We encourage you to read these regulations. For our part, we consider it necessary to explain to you that the above-mentioned rights are not absolute and you will not be entitled to all of them in every aspect of processing of your personal data.

We emphasize that you always have one of the rights indicated above – if you believe that during the processing of your personal data we have violated the provisions on the protection of personal data, you have the opportunity to lodge a complaint to the supervisory body (the President of the Office for Personal Data Protection).

You can also always ask us to provide you with information about what data we have about you and for what purposes we process it. Just send a message to odo@howtodesignsystems.it. However, we have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. The e-mail address provided above can also be used if you have any questions related to the processing of your personal data.

12: Do we use cookies and what are they actually?

Our store, like almost all other websites, uses cookies.

Cookies are small text information stored on your end device (e.g. computer, tablet, smartphone) that can be read by our ICT system (own cookies) or ICT systems of third parties (third party cookies). Specific information may be saved and stored in cookie files, which then can be accessed by ICT systems for specific purposes.

Some of the cookies we use are deleted after the end of the web browser session, i.e. after closing it (so-called session cookies). Other cookies are stored on your end device and allow us to recognize your browser the next time you visit the site (persistent cookies).

If you want to learn more about cookies as such, you can read, for example, this material: https://en.wikipedia.org/wiki/HTTP_cookie.

13: On what basis do we use cookies?

We use cookies based on your consent, except when cookies are necessary for the proper provision of services by electronic means.

In terms of your consent to cookies, we accept the variant according to which you consent by setting your web browser or additional software supporting the management of cookies. We assume that you agree to all cookies we use that are not blocked by your browser or additional software that you use.

Remember that disabling or limiting the use of cookies may prevent you from using some of the functions available in our store and cause difficulties in using our store, as well as from many other websites that use cookies. For example, if you block cookies of social networking plugins, buttons, widgets and social functions implemented in our store may not be available to you.

14: Can you disable cookies?

Yes, you can manage cookie settings within your web browser. You can block all or selected cookies. You can also block cookies of specific websites. You can also delete previously saved cookies and other website and plug-in data.

Web browsers also offer the option of using incognito mode. You can use it if you do not want information about pages visited and downloaded files to be saved in your browsing and download history. Cookies created in incognito mode are deleted when all windows of this mode are closed.

Browser plugins are also available to control cookies, such as Ghostery (https://www.ghostery.com). The option of control over cookie files can also be provided by additional software, in particular anti-virus packages, etc.

In addition, tools are available on the Internet to control certain types of cookies, in particular to collectively manage behavioral advertising settings (e.g. www.youronlinechoices.com/ , www.networkadvertising.org/choices).

15: For what purposes do we use our own cookies?

Own cookies are used to ensure the proper functioning of individual store mechanisms, such as maintaining sessions after logging into the account, remembering recently viewed products and products added to the basket.

Own cookies are also used to support the mechanism of recovering abandoned baskets.

16: What third-party cookies are used?

Our store includes the following third-party cookies:

Google Analytics,
Google Tag Manager,
Google AdWords,
Google AdSense,
Facebook Custom Audiences,
Facebook, Twitter, LinkedIn, Pinterest (social media cookies),
Disqus,
ConvertKit
SoundCloud,
YouTube.

Details of individual third-party cookies are described below.

Google Analytics – details

We use the Google Analytics tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We implement activities in this area, based on our legitimate interest, consisting in the production of statistics and their analysis in order to optimize our websites.

In order to use Google Analytics, we have implemented a special Google Analytics tracking code in the code of our website. The tracking code uses Google LLC cookies for the Google Analytics service. You can block Google Analytics tracking code at any time by installing the browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout.

Google Analytics automatically collects information about your use of our site. The information collected in this way is most often transmitted to Google servers, which can be located all over the world and stored there.

Due to the IP anonymization that we have activated, your IP address is shortened before forwarding. Only in exceptional cases is the full IP address transmitted to Google servers and shortened there. The anonymized IP address provided by your browser as part of Google Analytics is generally not combined with other Google data.

We emphasize that as part of Google Analytics, we do not collect any data that would allow you to be identified. Therefore, the data collected as part of Google Analytics are not personal data for us. The information we have access to as part of Google Analytics is, in particular:

information about the operating system and web browser that you use,
sub pages that you browse as part of our store,
The time spent in our store and on its sub pages,
transitions between individual sub pages,
the source from which you go to our store.

In addition, we use the following Advertising Functions as part of Google Analytics:

demographics and interests reports,
remarketing,
advertising reporting functions, user-IDs.

As part of Advertising Features, we also do not collect personal data. The information we have access to is in particular:

the age range you are in,
your gender,
your approximate location limited to the city,
your interests, determined on the basis of online activity.

The services of Google Analytics and Google Analytics 360 have been certified by the independent security standard ISO 27001. ISO 27001 is one of the most recognized standards in the world and confirms the fulfillment of relevant requirements by systems supporting Google Analytics and Google Analytics 360.

If you are interested in the details related to the use of data by Google from sites and applications that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Google Tag Manager – details

We use the Google Tag Manager tool provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA and enabling tags management, i.e. small pieces of code, thanks to which we are able to control users’ traffic and behavior, collect information about the effectiveness of ads and take action to improve our store. Google Tag Manager does not collect any information that identifies you, however, this tool triggers other tags, which in turn may collect data.

Google AdWords – details

We use remarketing functions available as part of the Google AdWords system operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We implement activities in this area based on our legitimate interest, consisting in marketing our own products or services.

When you visit our website, a Google cookie remarketing file is automatically left on your device, which collects information about your activity in our store. Thanks to the information collected in this way, we are able to display you ads within the Google network depending on your behavior in our store. For example, if you display a product, information about this fact will be recorded by the cookie remarketing file, which means that we will be able to direct you an advertisement about this product or any other that we consider appropriate. This advertisement will be displayed to you within the Google network while you are using the Internet, browsing other websites, etc.

We emphasize that we, when using Google Ads, do not collect any data that would allow your identification. The possible compilation of data in such a way that they acquire the nature of personal data can be made by Google, but in this respect we are no longer responsible, because Google performs these activities on the basis of a contract concluded with you as a user of Google services.

We, using Google AdWords, are only able to define the target groups to which we would like our ads to reach. On this basis, Google decides when and how it will present our advertisement to you.

Further processing of information only takes place if you have consented to Google to combine your browsing history with your account and to use information from your Google account to personalize ads that are displayed on websites. In this case, Google will use your data to create and define target group lists for remarketing on different devices. To this end, Google temporarily combines the information collected with other data it has to create target groups.

If you don’t want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

If you are interested in details of Google’s use of data from websites and applications that use Google services, we encourage you to read this information: https://policies.google.com/technologies/partner-sites.

Google AdSense – details

We display ads on our pages as part of the Google AdSense network operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. We implement activities in this area based on our legitimate interest, consisting in monetizing the content we publish.

Our site, in connection with the display of ads on it within the AdSense network, contains ad tags that instruct your web browser to send a request for advertising content from Google’s servers. Along with the advertising content, the server also sends a cookie. Cookies are used to display ads based on your previous visits to our website or other websites. AdSense also uses cookies to improve the quality of ads. Often applications include target ads based on topics that interest you, improve campaign performance reports, and skip the ads you’ve already seen.

We emphasize that we, when using Google AdSense, do not collect any data that would allow your identification. The possible compilation of data in such a way that they acquire the nature of personal data can be made by Google, but in this respect we are no longer responsible, because Google performs these activities on the basis of a contract concluded with you as a user of Google services.

If you don’t want to receive personalized ads, you can manage your ad settings directly on Google: https://adssettings.google.com/.

Facebook Custom Audiences – details

As part of the Facebook Ads advertising system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, we use the Groups function to target specific groups of targeted advertising messages. We implement activities in this area based on our legitimate interest, consisting in marketing our own products or services.

In order to target you personalized ads in terms of your behavior in our store, we have implemented Facebook Pixel as part of our website, which automatically collects information about your use of our website. The information collected in this way is most often transmitted to Facebook servers, which may be located all over the world, in particular in the United States of America (USA).

The information collected as part of Facebook Pixel is anonymous, i.e. it does not allow us to identify you. Depending on your activity on our pages, you can reach a specific group of recipients, but in no way we identify individual people belonging to these groups.

However, we would like to inform you that Facebook may combine the information collected with other information about you collected as part of your use of Facebook and use for its own purposes, including marketing. Such Facebook actions are no longer dependent on us, and you can search for information directly in Facebook’s privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings from your Facebook account. Here you will find useful information in this regard: https://www.facebook.com/ads/settings.

Social tools – details

Our website uses plugins, buttons and other social tools, collectively referred to as “plugins”, made available by social networking sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest.

By displaying our website containing a plug-in for a given social website, your browser sends information about visits to the administrator of this social website. Because the plug-in is a fragment of a social networking site built into our site, the browser sends information about the request to download the content of the social networking site onto our site.

The plugins collect certain information about you, such as your user ID, website visited, date and time, and other information about your web browser.

Social network administrators use some of this information to personalize the viewing conditions on our site. For example, when you visit a page with a “Like” button, the administrator of the social network needs information about who you are to show you which of your friends also like our site.

The information collected by plugins can also be used by administrators of social networking sites for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, targeting ads. We have no real impact on how the information collected by the plugins is then used by social network administrators. You can search for details in the regulations and privacy policies of individual social networking sites.

Social network plugins collect and transfer information to the administrators of these websites even when you browse our site without being logged into your account on the social network. But then the browser sends a more limited set of information.

If you have logged in to one of the social networking sites, then the website administrator will be able to directly assign a visit to our website to your profile in the given social networking site.

If you do not want social networks to assign data collected during visits to our website directly to your profile on a given website, then before visiting our website you must log out of this website. You can also completely prevent the plugins from loading on the page using the appropriate extensions for your browser, e.g. script blocking.

In addition, the use of certain plugins may involve the publication of certain information as part of your social media profiles. For example, information about clicks on the “Like” button may be available on your Facebook timeline. Of course, if you share any content on your social media

using plug-ins embedded on our site, this sharing will naturally be visible on your profile.

As for the details related to the processing of information collected by plugins by the administrators of social networking sites, in particular the purpose and scope of data collection and their further processing and use by administrators, as well as the possibility of contact and your rights in this regard and the ability to make settings to protect your privacy, you will find everything in the privacy policies of individual service providers:

Facebook – https://www.facebook.com/privacy/explanation,
Twitter – https://twitter.com/en/privacy,
LinkedIn- https: //www.linkedin.com/legal/privacy-policy,
Instagram – https://www.facebook.com/help/instagram/155833707900388,
Reddit – https://www.redditinc.com/policies/privacy-policy.

Disqus – details

Our website uses the Disqus comment system operated by an external entity, i.e. Disqus, Inc., 717 Market St San Francisco, CA 94103, USA.

When you display a page containing comments supported by the Disqus system, Disqus sends one or more cookies to your device that identify your web browser. Disqus cookies are responsible for the proper functioning of the comment system, in particular, improve the login process. As part of Disqus cookies, information is also collected on how you use our website (e.g. sub pages you visit, links you click on) to analyze your activity and personalize the content displayed to you as part of the Disqus system, including ads.

If Disqus displays ads, it uses technologies that support this process, such as Google, Polymorph, ServeBid, which can set cookies for the purposes of marketing personalization, linking ads with subsequent activities, limiting how often individual ads are displayed to you.

Remember that you use the Disqus comments system as its own user, based on the Disqus regulations and privacy policy. Disqus is an independent entity independent of us providing electronic services to you. Details on the rules of using the Disqus system, including privacy protection, can be found in documents provided directly by Disqus:

regulations: https://help.disqus.com/en/articles/1717102-terms-of-service#publisher-terms -of-service-agreement,
privacy policy: https://help.disqus.com/en/articles/1717103-disqus-privacy-policy.

SoundCloud – details

SoundCloud widgets are embedded on our pages allowing you to play recordings available on the SoundCloud website directly from our pages. The operator of the SoundCloud website is SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany.

When you visit a page with an embedded SoundCloud widget, SoundCloud receives certain information, including information about the website you visited and how the widget interacts. SoundCloud and the widget can recognize you, in particular using cookies. SoundCloud uses the information collected in this way to ensure the correct and safe functioning of the widget, analysis and optimization in the field of services provided by SoundCloud, as well as for personalization and advertising.

Remember that by playing recordings available on the SoundCloud website, you use the services provided electronically by SoundCloud. SoundCloud is an independent, independent from us entity providing electronic services to you. Details on the rules of using SoundCloud, including privacy protection, can be found in documents shared directly by SoundCloud:

regulations: https://soundcloud.com/terms-of-use,
privacy policy: https://soundcloud.com/pages/privacy,
cookies policy: https://soundcloud.com/pages/cookies.

YouTube – details

YouTube widgets are embedded on our pages that allow you to play recordings available on YouTube directly from our pages. YouTube is operated by Google LLC.

The videos are embedded in the privacy protection mode. Based on information provided by YouTube, it means that no cookies are saved on your device or Google does not collect any information about you until you play the recording.

When you play a recording, YouTube saves cookies on your device and receives information that you have played the recording from a specific website, even if you do not have a Google account or are not currently logged in. If you have logged into your Google account, the service provider will be able to directly assign a visit to our website to your account. The purpose and scope of data collection and their further processing and use by Google, as well as the possibility of contact and your rights in this regard and the possibility of making settings that ensure the protection of your privacy are described in the Google privacy policy.

If you do not want Google to assign the data collected during video playback directly to your profile, you must log out of your account before playing the video. You can also completely prevent the plugins from loading on the page using the appropriate extensions for your browser, e.g. script blocking.

The information collected as part of cookies related to YouTube videos embedded on our pages is used by Google to ensure the correct and safe functioning of the widget, analysis and optimization in the field of services provided by YouTube, as well as for personalization and advertising.

Remember that by playing recordings available on YouTube, you use the services provided electronically by Google LLC. Google LLC is an independent entity independent of us providing electronic services to you. Details on the rules of using YouTube, including privacy protection, can be found in documents shared directly by YouTube:

regulations: https://www.youtube.com/t/terms,
privacy policy: https://policies.google.com/privacy.

17: Do we track your behavior in our store?

Yes, we use Google Analytics, Google AdWords and Facebook Custom Audiences tools, which are associated with collecting information about your activities in our store. These tools have been described in detail as part of the question about third party cookies, so we will not repeat this information here.

18: Do we target you with targeted ads?

Yes, we use Facebook Ads and Google Ads, under which we can target ads to specific target groups defined on the basis of various criteria such as age, gender, interests, profession, work, activities previously undertaken in our store. These tools have been described in detail as part of the question about third party cookies, so we will not repeat this information here.

19: How can you manage your privacy?

The answer to this question is found in many places of this privacy policy when describing individual tools, behavioral advertising, consent to cookies, etc. However, for your convenience, we have collected this information again in one place. Below you will find a list of options for managing your privacy:

cookie settings within the web browser,
browser plugins supporting cookie file management, e.g. Ghostery,
additional cookie management software,
Incognito mode in a web browser
behavioral advertising settings, e.g. youronlinechoices.com,
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout,
Google Ads Settings: https://adssettings.google.com/,
Facebook Ads Settings: https://www.facebook.com/ads/settings,

20: What are server logs?

Using the store involves sending queries to the server on which the store is stored. Each query directed to the server is saved in the server’s logs.

Logs include, among others Your IP address, server date and time, information about the web browser and operating system you are using. Logs are saved and stored on the server.

The data saved in the server logs are not associated with specific people using the site and are not used by us to identify you.

Server logs are only auxiliary material used to administer the site, and their content is not disclosed to anyone except persons authorized to administer the server.

21: Is there anything else you should know about?

As you can see, the subject of personal data processing, the use of cookies and management of privacy in general is quite complicated. We have made every effort to ensure that this document provides you with the widest possible knowledge in matters important to you. If anything is unclear to you, you want to learn more or just talk about your privacy, write to us at odo@howtodesignsystems.it.

Our website address is: http://www.howtodesignsystems.it.